There's no denying the fact that television is one of the most engaging media outlets in the world. I am sure that most will attest to such a fact, especially when you look at the various reality shows and dramas which gain the attention of various audiences. Twitter has recognized this, which has brought about a tool known as TV Timelines. Social media agencies, as well as related entities, can tell you why this very tool matters.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
Mashable posted an article that spoke about how social media impacts the way in which people watch TV. Nielson released results of a study, which showed that 15% of viewers enjoy television more then there's some kind of social media channel at play. When this happens, communication about various shows can be carried out. By proxy, this helps people enjoy those very shows to greater degrees than they probably would have otherwise.
TV Timelines is seemingly designed to work off of these results, creating a mobile experience for smartphone and tablet users to get into. When you tweet with a show-centric hashtag in place, you'll be invited to try out TV Timelines, which will create a streamlined experience for you to get into. This will allow other tweets and relevant news to be presented in such a way that's clean, making for an uncluttered feed to receive content from.
With the success that companies like WWE have had, it's easy to see why second-screen experiences are so important. Twitter has been able to get onboard with this, as TV Timelines has illustrated, and I think that social media agencies would be wise to draw attention to this. There's plenty of interest in TV shows and one can argue that said interest can grow when networking is conducted. TV Timelines is more than worth keeping an eye on, especially by firms such as fishbat.
Hopefully TV Timelines will prove to be a profitable venture for Twitter. They know how popular TV is and just how much discussion occurs in relation to those shows. It's just a matter of harnessing that conversation and making certain that users receive as much news as possible. When this happens - and I am sure that others can agree - Twitter users will be that much more eager to keep utilizing TV Timelines when new episodes of their favorite shows air.
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